Birch Luxe
The Birch Luxe was born as the premium upgrade to the standard Birch Natural mattress. Seen as the ‘big sister’, it was important to capture a more elevated and mature lifestyle of the Birch brand. The Birch Luxe is an approachable product for the type of person who seeks premium comfort and always buys organic... most of the time.
Role: Art Direction
Photography: Cole Slutzky
